When Bombay Sapphire challenged us to convince vodka- and non-gin-drinkers to make the switch, we decided to stir things up by positioning this well-balanced and mixable elixir as a veritable canvas for creation. To immerse our target in the limitless potential of gin, our look, feel and strategy was carefully devised to awaken people’s creativity and inspire them to explore the endless possibilities only Bombay Sapphire could deliver.
Creativity begins here.
AGENCY IN Marketing
CLIENT Bombay Sapphire
ROLE Concept, Art Direction
CREATIVE DIRECTOR Candie Velasco
COPYWRITER Erin Ludlow
PHOTOGRAPHER Timothy Hogan
FOOD STYLIST Liz Duffy
RETOUCHER Bart Cooke
SOCIAL
DIGITAL BANNERS
MICROSITE
CO-PACK; PARTNERSHIP WITH FEVER-TREE
IN-STORE DISPLAY
ON-PREM COASTERS
PRE-PRO CONCEPT MOCKUPS
SET
