New Business Pitch

We’re going to spread our purpose of creating a happier and healthier world by inviting our shopper to try our delicious plant-based butter, get inspired, and nourish their own passions, big or small.

Agency: IN Marketing

Pure Blends will identify 3 influencers who align with our brand mission and share their stories, inspiring others to go out and create a happier and healthier world.

INFLUENCER SPOTLIGHT

Inspire consumers with stories of three like-minded spokespeople who give back to their community and the world. Microsite features their stories, favorite recipes and more lifestyle inspiration.

INFLUENCER RECIPE PAGE

Featured recipes from our influencers with their evolved dishes made with Pure Blends.

THE #PUREPURPOSE CONTEST

This page invites shoppers to share their stories and recipes for a chance to win $10,000 to pursue their personal purpose. 

INSTAGRAM TV

Features influencers’ stories & recipes, and drives consumers to share their own stories on the microsite to enter the contest.

YOUTUBE AD

For consumers watching recipe & food-related content, we’ll serve up savings on Pure Blends by driving to coupons.com.

RETAILER SUSTAINABILITY SPONSORSHIPS

We’ll tie in to retailer-specific initiatives and events and communicate that every purchase of Pure Blends during these key retailer time frames will include a double donation to 1% for the Planet

SHELF FRAME

To break the tie at shelf and reinforce Pure Blends credentials as a product that gives back, we’ll motivate shoppers by communicating our give back to 1% for the Planet.

LIMITED TIME OFFER

With every purchase of 2 Pure Blends butters, shoppers will receive an insulated tote to promote sustainability.

LOCALIZED FARMER’S MARKET SAMPLING

Pure Blends will make appearances at local farmer’s market to reinforce our plant-based credentials and offers consumers samples and drive-to-store savings.

RETAIL-TAINMENT EVENTS

We’ll host parking lot events at major retailers in key markets with samples that drive shoppers in-store to the dairy case to pick up our products.

EARTH MONTH

We’ll sponsor local and national Earth Day events such as the EarthX conference and tout our purpose of giving back to the planet.

Copywriter: Erin Mitchell