Parents want what’s best for their little ones, especially when it comes to the snacks they give them. And while Sun-Maid was the all-natural snack their own parents fed them, tastes change throughout the generations, so raisins, too, had to change.
That’s why Sun-Maid came to us to help launch their Sour Raisin Snacks. So what did we do? We went in hard on the all-natural, whole fruit messaging in the cutest, most compelling way possible. The result? Happy clients. A successful launch. And millions of parents glad to learn there’s a new fruit snack their kids will love that’s, you know, actual fruit.
AGENCY IN Marketing
CLIENT Sun-Maid
ROLE Concept, Art Direction
ASSOCIATE CREATIVE DIRECTOR Dave Plant
COPYWRITER Sam Fletcher
ALT VISUALS
SOCIAL
DIGITAL BANNERS
POP UP SAMPLING EVENT
COUPON HANDOUT WITH PEEL-OFF SAMPLES
