We were asked to create a metro campaign for the launch of Peapod, New York.
New Yorkers use Peapod.
Take New York’s most iconic figures and place them in our own Peapod world. Statue of Liberty doesn’t get a break? Peapod. King Kong wants some bananas? Peapod. The most convenient way for all New Yorkers to get their groceries.
Art direction/Illustrations inspired by The New Yorker Daily Cartoon.
AGENCY HY Connect
CLIENT Peapod
ROLE Concept, Art Direction, Illustration
COPYWRITER Kevin Tosi
WILD POSTING
OOH PLACEMENT
MAILER
Groceries Delivered.
New Yorkers have a lot to do. Peapod has a lot to do for New Yorkers. Let's give New Yorkers one less thing to do.
Art direction inspired by Peapods iconic green pea, and all of the places it can live in New York.
OOH PLACEMENT
MAILER
