Following the Hydro Silk rebrand, we launched a playful campaign that highlighted the extremes some women go to for at-home hair removal. The videos featured humorous, over-the-top DIY “remedies” before cutting to a more effective solution.
The message was clear: it’s time to ditch the nonsense and treat ourselves with expert care…right at home. Anchored by the tagline “Expert care we all deserve,” the campaign struck a balance between humor and empowerment, reinforcing Hydro Silk’s commitment to efficacy and ease of use.
COMPANY Edgewell Personal Care
BRAND Schick Hydro Silk
ROLE Art Direction, Design
PRODUCTION COMPANY Atomic Kid
Campaign Storyboards
Campaign Videos
Masterbrand Video
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