The Hydro Silk rebrand began with an in-depth analysis of the target audience, their demographics, mindset, and habits to ensure the brand aligned with their expectations. A comprehensive brand guide was developed to unify the look, feel, and voice across every channel. From packaging to promotional materials to e-retail content, every consumer interaction was thoughtfully crafted to strengthen brand consistency.

COMPANY Edgewell Personal Care
BRAND Schick Hydro Silk
ROLE Art Direction, Design
PHOTOGRAPHER Jenna Gang

Brand Guideline Principles

Photography Art Direction

Set Art Direction

 

Select Stills

E-Retail Content

 

Direct-to-Consumer

Rebrand Video Announcement

Digital Banners

In-Store Displays